Social ROI, contact form terribleness, and ferrets. This week on Twitter.
The Twitter recap post are my least shared posts, but I love them dearly. Here are some of my favorite findings of the week. This tweet from Eric Wittlake on #b2bchat resonated with me. There are...
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Social Selling: Why @Yelp is the killer app for selling to the SMB
I use social to sell. I help companies use social to sell. I have for some time. Then, I learned something new about social selling that I never knew before. I have been spending the last couple...
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Everything you need to know about sales is in Green Eggs and Ham: Madlibs...
I have started a new content piece! I am calling it Madlibs with the Funnelholic. It is a really fun exercise where I send thought leaders and practitioners 20 unfinished questions and ask them to...
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Turning the Funnel on it’s side: Madlibs with Ardath Albee
Ardath is one of the best in the business on content marketing. When I was first getting started, I literally read everything she wrote. Over the years, she has continued to be a great resource for me....
View ArticleTwo blog posts I enjoyed so much I had to immortalize them on my blog
Content flys across our screen and then “poof” – it disappears. That is why I am in love with my Tweets of the Week posts. Those posts get decent traffic but the real reason I love doing it is to just...
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The Buyer is not gonna take it anymore: Mad Libs with Michael Brenner
Today’s MadLibs features marketing thought leader Michael Brenner. Michael is truly one of the best minds in b2b marketing. (Considering how many followers he has on Twitter and how many top-XX lists...
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The best email campaign that no one knows realizes is an email campaign via...
Here is my MadLib: You know email is NOT dead when… LinkedIN has been using emails to bring me back to their site for years. Social media impresario Chris Brogan’s website is optimized to convert...
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Listen, learn, and tailor to your client’s unique wants and needs: Madlibs...
I met Gary Hart years ago when I was recruiting experts for the old Focus.com. He is a veteran sales executive who has strong opinions about the art and science of selling. He has been a valuable...
View ArticleSharks, top ramen, Mark Hurd, and big data – This week on Twitter
Liked this tweet from Chris Selland — When people ask me what is happening in venture capital, I tell them: “Lots of kids eating top ramen and building product for 1.5 mm or less”. “There’s a bit of a...
View ArticleContent budgets, social ROI, social selling ROI, and a hot dog – This week on...
A note to readers: Tweets of the week are not really “of the week”…I can’t manage when they were posted, I just save tweets as I go along with my life and post them to the blog later. FAQ’s: Why do you...
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Cold calling is alive and well in the hands of those who know how to do it:...
Today’s Madlibs features Tibor Shanto, a prolific sales expert who specializes in very specific prospecting techniques. Here’s an example: He has a voicemail technique that works for him for a 50% call...
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Cold Call, revisited: Best practices for getting in the door
Cold call versus not cold calling ….blah, blah, blah The purpose of this post is to talk about the art and science of reaching out to someone who doesn’t know you. Call it what you want. First, let me...
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Marketers who take responsibility for driving revenue will thrive moving...
Today’s Madlibs features Matt Heinz from Heinz Marketing. Matt can talk marketing, sales, baseball, gourmet cooking, you name it. As a matter of fact, I wasn’t sure whether to send him the Madlibs...
View ArticlePrice v business value, delete buttons, Sunday emails and calling before 9AM...
I had too many tweets this week to do one post. Had to do another one. Lets get into it: A lot of my consulting gigs are to help design or optimize Inside Sales teams. One thing I have noticed is that...
View ArticleCompetitive content, b2b social and more — My guest appearance on the...
Couple notes: 1. Great idea by Marketo 2. I had a lot of fun Enjoy Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
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Every marketer should take a sales guy to lunch: Madlibs with Steve Gershik
Today’s Madlibs features my good friend Steve Gershik who may have the best combination of brains and humor of anyone I know. Really. He is that funny and that skilled at mixing humor with b2b...
View ArticleYoutube, marketing technology investment, and email marketing – This Week on...
This week’s Tweets of the week — Enjoy: Should I do video? I have been getting that a lot. In b2b we are still learning what works and what doesn’t work with video. I recently posted an example of b2b...
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The biggest myth in sales is that it’s all a numbers game: Madlibs with Jill...
Jill Konrath is one of the most popular sales thought leaders today. She has written hugely successful books, has a thriving 20+ year old sales training and consulting business, and has some of the...
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Seven steps for successful rollouts of sales technology
My inspiration for this post: This week’s Sales 2.0 conference, my presentation this week at the Marketo Summit on the Automated Sales Organization, and just an overall affection for the incredible...
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The biggest mistake marketers make is trying to avoid them: Madlibs with...
Fun fact: Dennis Shiao wrote a book, Generate Sales Leads With Virtual Events, that is not only a “must-read” for people who do virtual events or demand generation but I wrote the Forward. (My...
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