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Social ROI, contact form terribleness, and ferrets. This week on Twitter.

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The Twitter recap post are my least shared posts, but I love them dearly.  Here are some of my favorite findings of the week.

This tweet from Eric Wittlake on #b2bchat resonated with me.  There are still social haters and their main complaint is what they perceive to be a lack of ROI.  The problem with social is people want to judge it’s effectiveness by 1-to-1  attribution.  They want to send a tweet and see how much they make of that tweet.  I prefer to view social as part of my overall mix.  A critical channel to communicate with buyers along their buying journey.   Your buyers are on social, so why wouldn’t you?

This tweet from Howard Sewell was astonishing to me.  Following up immediately to someone who filled an online contact forms should be table stakes.  Seeing this, I guess it isn’t.  Bad call.

 

I always gotta include something funny.  Sam Lawrence’s company Crushpath picked up some VC loot and below is one of his tweets.  I am not sure I have seen firetrucks and ferrets in the same sentence. EVER.

 

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter


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