This week’s Tweets of the week — Enjoy:
Should I do video? I have been getting that a lot. In b2b we are still learning what works and what doesn’t work with video. I recently posted an example of b2b video I really enjoyed via Disqus. We are entering the “Competitive Content” era. The buyer is busy and deciding whether to use their value time on your content. In “competitive content” you are competing with everything – personal content (b2c guys are playing the content game too — see OKCupid for example), media vendors in your space, your competitors, and their daily lives. From the data below, it sounds like YouTube is an important channel. Just remember, there are a lot of fun ways to waste time on Youtube–How will you compete?
#wow >> RT @emarketer: 22% of US internet users visit YouTube every day, & nearly 30% visit a few times per week | ow.ly/jL7ob
— Jason Kapler (@JasonKapler) April 5, 2013
The stat below shouldn’t surprise you. The analysts, vendors, and thought leader are like jockey’s on a race horse whipping marketing into automating. I am 100% on the bandwagon as well. However, according to Annuitas Group, 64% of CMOs have either an informal or no process to manage their marketing automation. Invest in strategy, people, and process before you invest more in technology….Once you do that, then invest in automation till the cows come home.
64% of B2B marketers feel underinvested in marketing technology chiefmartec.com/2013/04/64-of-… — new data from @itsma_b2b #CMO
— Scott Brinker (@chiefmartec) April 4, 2013
I keep banging my drum on the power of email– see my recent post on Linkedin’s use of email. The key stat in the data tweeted below is the b2c number. People don’t think of b2c as relying heavily on email but they do and many of them are really good at it. Email is far from dead. Actually, it is still working quite well – thank you. If email isn’t working for you, it’s you not the medium.
Email is the most effective marketing tactic for B2Bs (58%) and B2Cs (63%). ht.ly/jDL3m @marketingprofs #emailmarketing
— TowerData (@TowerData) April 4, 2013
Done…have fun.
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter