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Sales and marketing alignment reality check for marketers
I just wrote a long post on sales and marketing alignment last week on the TOPOHQ blog. So this is my second post on the topic in two weeks. I actually debated heavily about writing on the topic in...
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Content marketing is the foundation of all marketing efforts: Madlibs with...
Amanda Maksymiw is a rising star in the content marketing world. Correction, she has already risen – she is a star. Not just a thought leader, but a practitioner. The kind of person who doesn’t just...
View ArticleWebinar tips: 101 things you could or should do when producing webinars
As you will see later in this post, I am a believer in using webinars as content anchors to creating lots of different content assets. One of the best tips in content marketing is to “create once,...
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The first thing every sales person should do is listen to Jay-Z, then hit it:...
We have been doing Madlibs now for months. It’s been really cool getting thought leaders to contribute their versions. My buddy Dennis Shiao once nicely wrote to me: “Madlibs is awesome but we don’t...
View ArticleStartup demand generation: 9 things we neglected to tell you about driving leads
First of all, please note that in the title I used “we” not “they”. This is not a conspiracy theory. On the other hand, the lastest and greatest marketing movements (of which I support wholeheartedly)...
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The B2B Funnel is still alive, well, and living on the beach in the Bahamas:...
Part II of my own contributions to the Madlibs project. Today is marketing….enjoy. The b2b buyer is cute. If you tickle them, they giggle. Seriously, see my answer from Monday. The biggest innovation...
View ArticleBuilding a Successful Content Marketing Organization feat @TobyMurdock
Hear more from Toby at the Funnelholic Content Marketing Summit on August 14th! Click here to RSVP: knowledge.funnelholic.com/contentsummit/
View ArticleContent marketing ROI: War stories from the front lines
Content marketing is the movement dujour across b2b and b2c which is why we have decided to create a content marketing virtual summit on August 14 from 9-1pm PDT that I know will be awesome — Content...
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Blogging best practices: 8 ideas for curated blog posts
Consultant: “You want to create contagious content that brings the buyer back looking for more” Customer: “He/she’s so right” 25 days later, customer says to team members: “Ok, how do we do it”?...
View ArticleBest practices for building buyer personas feat @TonyZambito
If you like this — hear more from Tony on August 14th at 9 AM PDT at the Keys to Content Marketing Success summit –http://knowledge.funnelholic.com/buyer_personas/
View ArticleBuyer Personas: How many buyer personas do I need to be successful? feat...
With some many influencers associated with every deal, how do you account for this with your buyer personas? The master Ardath Albee tell us. If you like this video, watch Ardath on August 14 at 10am...
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Marketing your consulting business: 5 not-so-surprising marketing tips used...
I just realized I have been consulting again for almost a year now. Time flies. I didn’t think my next business would be consulting again. I had myself pegged to start another tech or internet company....
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Content marketing stats: 35 of them with a touch of @funnelholic -ism
I had to do a content marketing stats post. There are already a lot of content stats posts out there, so I did pause for a minute. Here is what makes mine different: 1. My two-year old got on my...
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Content marketing profundity: 18 contributors, 18 great quotes
I have been in a content marketing rush leading up to our virtual summit which I hope you will join! – Keys to Content Marketing Success on August 14 starting at 9am PDT. As I worked on my latest post,...
View ArticleThe 5 Critical Steps to Launching Your Content Marketing Program feat...
If you spending more than 1 minute on the internet, something about content marketing will hit you in the face. I love this tweet from @percaroe in response to my 35 Content Marketing Stats post. Any...
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Content marketing in action: What I learned from a post by @mcuban
I love Mark Cuban in a man-crush kind of way. Who doesn’t? (Chris Lloyd and other Laker fans — don’t answer that). He is right up my alley — He loves to disrupt, has crazy ideas…oh and he owns an NBA...
View ArticleOperationalizing content: How @myleadmd maps content to the lead management...
If you like this — hear more from Justin on August 14th at 11 AM PDT at the Keys to Content Marketing Success summit –http://knowledge.funnelholic.com/contentsummit_fn/
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Three simple rules for b2b content marketing success
First a shameless plug for marketer to join us tomorrow, Wednesday August 14, from 9am to 2pm for the Keys to Content Marketing Success virtual summit. There are four webinars throughout the day so...
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