If you spending more than 1 minute on the internet, something about content marketing will hit you in the face. I love this tweet from @percaroe in response to my 35 Content Marketing Stats post.
Any stats out about how much content marketing is about content marketing? But seriously, http://t.co/JCI7nSziCC via @ardath421 @funnelholic
— Per Caroe (@percaroe) August 6, 2013
Content marketing is the hottest topic out there. The numbers tell us marketers are rushing into the content marketing arena - 79% of marketers report their organizations are shifting to branded content (Forrester). That’s great. (It works) But you have to have a plan. The basic framework for everything in business has the be applied to your content marketing program in order to be successful: Strategy, process, organization, people, and technology. In this video I interview Toby Murdock, CEO of Kapost. Kapost provides a cloud platform to manage the entire content marketing process. He has seen the good and bad as companies try to build their content marketing machine. In other words, he is a great resource to discuss the key elements for a successful program. If you want to design, build, or scale a winning content marketing program, see Toby speak at our upcoming Keys to Content Marketing Success Virtual Summit on August 14th.
Keys to Content Marketing Success Virtual Summit – August 14th at 9am PDT. — Learn, have fun, interact with experts on the art and science that is (drum roll) content marketing.