Jason Stewart is our featured Madlibs this week. He is the kind of guy I like to listen to: part practitioner/part-thought leader. In other words, he talks about marketing issues but also has to hit his MBOs. Keeping it real. Jason Stewart’s Madlibs below
- The b2b buyer is — not alone. The buying committee is getting bigger all the time, and they often know more about your products and services than you do.
- The biggest innovation in marketing is — social, and the opportunity to interact with our customers and prospects in the mediums they prefer.
- The coolest thing happening in b2b marketing is — measurable. More than ever before.
- My favorite marketing book is — Content Strategy at Work by Margot Bloomstein
- My favorite social media channel is — LinkedIn
- Social media for b2b is — More important than ever. Not a job to be left for the interns any more.
- b2b video is — becoming more important all the time, and is best if it is bite-sized.
- In b2b, the idea of a funnel is — not as straight a pipe as it used to be.
- The first thing every marketer should do is — Understand your customers, because your next ones are going to look a lot like them.
- Content marketing is — vital, but needs to be goal-oriented and measured, like any other component in the process.
- The biggest mistake marketers make is — neglecting people and process before jumping right to technology.
- The biggest myth in b2b marketing is — technology will fix everything.
- My favorite marketing technology besides marketing automation is — web analytics! The most underutilized of the technologies in the toolkit. You can tell amazing stories with analytics, way more than just monitoring traffic.
- Besides revenue, the metric every marketer must track is — account-level engagement on your website
- My most forgettable marketing
experience is — most live events I have been to. I get really excited when I hear something new. - Mobile marketing is — important to understand, as more and more folks are doing inbox triage on their devices, saving what they want to read for later.
- The next “hot-thing” in marketing will be — again, web analytics. As more people focus on big data, they will rediscover the huge amount of prospect data they are already sitting on.
- In 2015, marketing will — be more personal than ever before.
- Over the next couple years in marketing, I can’t wait to see — what people begin to do with all of the prospect and customer data they are collecting.
- Madlibs with the Funnelholic is — a fun-filled way to entertain the family on long car trips!
Jason Stewart leads content marketing efforts at Demandbase, but has 
been involved in B2B demand generation for more than 13 years at both private and public companies. Jason was recently named one of marketing automaton’s key influencers in Marketo’s definitive guide to Marketing Automation, and was one of the inaugural nominees for the Content Marketing Institute’s Orange Awards for content marketing excellence. Jason founded and leads the San Francisco Salesforce.com User Group.