Newsjacking: The Funnelholic Guide to the B2B Newsjack
Two weeks, I created a post about Joe Chernov joining Hubspot. When I did, Jesse Noyes from Kapost wrote me an email that said: “Nice newsjack”. I literally had no idea what newsjacking was so I had...
View ArticleSuccessful Customer Outreach Through LinkedIn
Today’s post is from Robert Koehler, Sales Product Consultant for LinkedIn Sales Solutions. At the county fair a few years ago, the carnie running the ‘knock over the lead pins with the baseball’ booth...
View ArticleHow to Use Ofunnel to Get Introductions into Your Target Prospects
Relationships are incredibly important for salespeople to be successful. An observation we made early on was that salespeople had no way of knowing when people in their network were connecting to...
View ArticleWhat is REVTalks?
The Funnelholic is a media sponsor for a new, upcoming event for marketers: REVTalks in San Francisco on January 27th, 2014. 36 great speakers. (Yes, 36). What we liked was the number of practitioners...
View Article5 Best Practices for Connecting with Your Dream Prospect
Editor’s Note: Today’s guest post is from Peter Gracey, Chief Operations Officer of AG Salesworks. Ah the “Dream Prospect.” The proverbial unicorn of the sales world. That rare and magnificent beast...
View ArticleSocial selling, content selling, and content marketing
Last night at dinner, my mom said to me: “I watched your videos on the eCornell site, you need to lost 10 pounds.” I also noticed that I have grey hair. Nonetheless, I enjoyed filming these videos and...
View ArticleBest Practices for Following Up on Inbound Leads
Today’s guest post is from Derek Singleton of Software Advice. A great writer who recently published research on converting inbound leads. Enjoy his post! As an online business, Software Advice thrives...
View ArticleTop 50 Content Marketing Posts of 2013 from @sharebloc
I was not as good as others at wrapping up the year BEFORE the end of the year. We are working so hard at TOPO that I needed time to sleep and be with my family. With that in mind, today’s post was...
View ArticleHow to Use @ClearSlide to Deliver an Engaging, Winning Sales Presentation
Today’s guest post is from Liza Sperling from ClearSlide. The “how-to” series on the Funnelholic has done really well and Clearslide has a lot of buzz. It’s a great match! BTW, Liza is like a ball of...
View Article5 Things that Will Cause Your Site Traffic to Distrust You
Today’s guest post is by James Scherer from Wishpond. The Wishpond writing style is full of examples and how-to’s…I like that. Enjoy! So you’ve generated some website traffic. Congrats. But are they...
View ArticleLead Qualification: Defining your Qualified Lead (infographic)
Editor’s note: I get asked all the time to post infographics. As a general rule, I don’t like to post them. However, if I am a mentioned in the infographic and there is a cartoon image of me???? Don’t...
View ArticleHow to Turn Twitter into a Lead Gen and Social Selling Machine
By now you have probably heard a lot about the promise of social selling. Still, many find it hard to effectively utilize social networks as part of their sales pipeline. We have all gotten used to...
View ArticleCMO + Technology = True Love
According to Gartner, CMOs will spend more on technology than CIOs by 2017. Yes, I know many of you have heard this prediction over and over again but keep listening, because this prediction is so bold...
View ArticleHow to Use Full Circle CRM to Build Powerful Demand Generation Funnels in...
Editor’s note: Today’s post is from Bonnie Crater, President and CEO of Full Circle CRM. As you might imagine, posts on funnels are a favorite of mine…Enjoy! Funnels are great tools for understanding...
View ArticleIs It Okay to Cold Call a Prospect on Their Mobile Phone?
I don’t have a desk phone or home phone. Actually, correction: While at Tippit I allegedly had a desk phone. Only problem was it wasn’t on my desk as I had moved cubes and never took it with me. When...
View ArticleSales Voicemail Mastery: The Tibor Shanto Method
For every sales or sales development rep or anyone who is trying to reach someone, the voicemail is a low converting often frustrating part of the game. Many people don’t leave voicemails anymore. They...
View ArticleEpic Sales Strategies Hiding in your CRM
Editor’s note: Today’s post is from Mike Kamo is the Director of Marketing for Stride. Stride produces great content, check out their blog for proof. At Stride, we have a unique opportunity to see...
View ArticleMo Money Mo Problems: New Age Impediments to Sales and Marketing Alignment
Before you read further or prepare to leave a comment below that I have missed the core elements of sales-marketing alignment, please read my previous work here: Best Practices for Building A Revenue...
View ArticleThe Amazing Rethink Happening in Sales Management
Dear Funnelholic Readers: If you follow the blog, a couple weeks ago you may have seen the release of one of my labors of love: The CMO’s Guide to Technology. Well, you may not have known this, but I...
View ArticleHow to Use Kapost to Manage Your Editorial Calendar
Editor’s Note: I asked Jean Spencer of Kapost to put together a “how-to” for the content marketing automation software, Kapost. This is a very cool company based in Boulder, Colorado and is making the...
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