Does Koka Sexton really need an introduction? He is one of the more famous mavens on social selling and social marketing. His fame is well deserved as he is one of the best resources on social smarketing. As a matter of fact, he just did a great presentation with us on social marketing techniques that everyone should check out. His Madlibs are below:
- The b2b buyer is smarter than most sales people
- The biggest innovation in sales is social proximity
- The coolest thing happening in b2b sales is lead generation through social media
- My favorite Sales 2.0 technology is LinkedIn
- My favorite sales book is The New Handshake [Barb Giamancco]
- My favorite social media channel is Twitter
- Social selling is my domain
- I use Linkedin to engage with my community
- Cold calling is never going to be the same
- In b2b, the idea of a funnel is important
- The first thing every sales person should do is get a LinkedIn account
- Voicemail is hardly answered
- The biggest mistake sales people make is trying to sell too early
- The biggest myth in sales is that sales people are coin operated
- My most forgettable sales experience was when I bombed a demo
- The hardest part of selling is finding the real reasons people are buying
- The next “hot-thing” in sales will be buyer collaboration
- In 2015, sales will be done with holograms
- My favorite sales saying is ‘ship it’
Koka Sexton is one of the most recognized social marketing experts in the technology industry. With ten+ years of sales experience and a passion for social media, Koka is the perfect evangelist for social selling, a topic that he promotes through national speaking engagements. He also was the visionary behind the development of Social Selling University. Koka’s expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers.