Carlos Hidalgo is a passionate, bang-his-fist-on-the-table thought leader on demand generation and lead management. I first met Carlos when he was speaking at Silverpop event years ago and I said: “This guy is good”. I was right, he is. During the day he is the CEO of Annuitas. This is his Madlibs
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1. The b2b buyer is – more informed than at any other time in B2B sales and marketing
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2. The biggest innovation in marketing is – social media
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3. The coolest thing happening in b2b marketing is – Marketing having the opportunity to truly impact revenue
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4. My favorite marketing book is – Green Eggs and Ham – just kidding, but not really. Anyone who is that persistent is a B2B sales person!
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5. My favorite social media channel is – Twitter
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6. Social media for b2b is – A powerful tactic that can be used to generate and continue buyer dialogue
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7. b2b video is – a great channel IF used successfully
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8. In b2b, the idea of a funnel is – A good way to align marketing and sales internally, but should not be misunderstood for the buyer’s journey
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9. The first thing every marketer should do is – Learn as much as they can about their buyers
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10. Content marketing is – a key part of demand generation strategy
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11. The biggest mistake marketers make is – buying technology and implementing with no strategy or process
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12. The biggest myth in b2b marketing is – Lead generation is what marketers should be focused on
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13. My favorite marketing technology besides marketing automation is – business intelligence (every marketer should be using it)
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14. Besides revenue, the metric every marketer must track is – leads accepted by sales
- 15.My most forgettable marketing experience is – a product launch that failed miserably and was sunset 2 years later
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16. Mobile marketing is not being utilized nearly as successfully as it should
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17. The next “hot-thing” in marketing will be – Predictive modeling for demand generation
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18. In 2015, marketing will be – more sophisticated and have more of a standing in organizations
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19. Over the next couple years in marketing, I can’t wait to see – more marketers improve their skill set
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20. Madlibs with the Funnelholic is The greatest thing I have ever done in marketing!
Carlos Hidalgo brings over 20 years’ experience as a B2B marketing
thought-leader, known for his vision on Demand Process, Demand Transformation℠ and marketing automation. As CEO and Principal of ANNUITAS, Carlos drives strategy and leads ANNUITAS core practice teams to Transform Demand℠ for clients. Most recently, Carlos was named one of the 50 Most Influential People in Sales Lead Management for the fourth year and was named as a Who’s Who in BtoB Marketing in 2011 and 2012. Prior to ANNUITAS Carlos was responsible for global SMB marketing at BMC Software.