As we prepared to produce the Funnelholic Virtual Sales Summit, Andrew Angus from Switch Video came to us and said: “I have something really cool we want to do for the reminder email.” Keep in mind, we are always looking for marketing innovation and especially online event innovation. So, of course, we said “Yes, yes, and yes”.
And it’s awesome. Basically, Andrew’s team created a video reminder for the event which is already awesome but it takes the person’s name and company and automatically inserts it into the video. Bingo! Personalization!! If you signed up, you will get yours in an hour.
I see some many other use cases for this solution — personalized product/explainer videos for sales (personalized animated email follow-up or more — you can animate a lot of the sales process), lead follow up for marketing (lead comes in and send personalized video), the list goes on and on. I love it and people love short, entertaining videos. Check out and thank Switch Video when you get a chance or contact Andrew yourself…
And the video:
If you didn’t sign up for the summmit – you still can! Click here.
Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter